Newsroom Desk
Media angles and pitching
Covers story angles, pitch writing and media list research.
Brand Reach
Brand Reach covers media angles, journalist research, pitching and monitoring for Australian PR and communications teams.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Brand Reach follows the work behind earned coverage: finding a credible angle, researching journalists and publications, and writing pitches that land. It also covers original research, data-led assets, image and document packs, and monitoring what gets published. Written for PR and communications teams in Australia.
Written for PR and communications teams seeking earned coverage.
- 01Media Angles
- 02Journalist Research
- 03Pitching
- 04Original Research
- 05Mention Monitoring
- 06Campaign Reviews
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Outreach Desk
Outreach operations and monitoring
Handles outreach routines, brand mention monitoring and issue response.
Research Desk
Original research and data assets
Works on original research, data-led assets and expert commentary for journalists.
How we work
Written for the people who decide
Earned coverage campaigns, from media angle to monitoring. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.