Pitching
Avoiding duplicate outreach to the same journalist
Prevent duplicate pitches with checks for known addresses, story angles, reservations and live conversations.
Desk
Newsroom Desk
Covers story angles, pitch writing and media list research.
Pitching
Avoiding mandatory links in research participation rules
Write research participation rules that preserve accurate attribution without demanding backlinks or prescribed anchor text.
Pitching
Avoiding speculation in a public response
Identify unsupported claims about cause, scale and future outcomes, then state what is known and what remains open.
Pitching
Checking recent coverage before sending a pitch
Compare your proposed point with recent reporting to see what it adds, what evidence supports it and whether to send.
Media Angles
Checking whether a story fits the publication's audience
Assess a media angle against a publication’s readers, editorial formats and contributor rules before deciding whether to offer it.
Media Angles
Choosing a story with genuine public or industry relevance
Test a proposed PR story against audience need, usefulness, timing and evidence before deciding whether to approach the media.
Media Angles
Choosing images with clear usage permission
Check who can authorise a PR image, what its licence permits and whether a journalist may publish the file before adding it to a media pack.
Media Angles
Comparing pitched angles with actual editorial interest
Compare pitch versions with recorded journalist questions, declines and coverage without treating silence as interest or rejection.
Media Angles
Coordinating spokesperson statements during an issue
Assign spokesperson roles, maintain a current fact brief and correct conflicting statements as an issue develops.
Campaign Reviews
Digital PR and link quality
Assess digital PR links by publication route, reader relevance, destination and paid-link treatment, without treating link counts as proof of value.
Pitching
Digital PR versus sponsored placement
Compare earned digital PR and sponsored placement by editorial control, booking terms, reader identification and reporting.
Media Angles
Distinguishing a real finding from a promotional claim
Separate a checkable observation from product praise, broad comparisons and unsupported conclusions before using it as a media angle.
Media Angles
Evaluating a link by editorial relevance
Check a digital PR link's surrounding passage, reader need, destination and publication route before calling it editorially relevant.
Media Angles
Expert commentary for journalists
Learn how to match an expert to a journalist’s question, prepare a verifiable comment and handle attribution without confusing fact and opinion.
Pitching
Explaining the evidence behind a proposed story
Show the source, measure, group, period and limits behind a proposed PR story so a journalist can decide what to verify.
Media Angles
Finding a credible media angle
Turn a relevant story idea into a checkable media angle by testing its reader benefit, evidence, timing, limits and publication fit.
Journalist Research
Finding journalists who cover the actual topic
Use relevant bylines and current roles to find journalists whose reporting matches the specific subject of your story.
Media Angles
Identifying what genuinely changed in a product announcement
Compare the product before and after a release, confirm access and timing, and describe the change a product announcement can support.
Journalist Research
Journalist and publication research
Check outlet fit, a journalist’s current remit, recent coverage and the contact route before deciding whether to pitch.
Media Angles
Labelling charts and photographs accurately
Write photo captions and chart labels that preserve dates, sources, units, context and the limits of what an image can show.
Pitching
Leading with the finding rather than company praise
Write a PR pitch opening that states the checkable finding, its limits and its relevance to readers before company background.
Journalist Research
Matching an expert to the question being asked
Choose a spokesperson by the exact question, their direct knowledge, evidence access, interests and availability.
Media Angles
Measuring digital PR
Plan digital PR measurement across published coverage, audience response and useful enquiries without overstating what the evidence proves.
Pitching
PR image and document packs
Build a concise PR pack with relevant images, checkable facts, clear usage terms and a process for keeping files current.
Pitching
PR outreach operations
Set up a shared PR outreach workflow for pitch approval, send records, duplicate checks, replies and requests to stop contact.
Pitching
Preparing a concise evidence-backed comment
Draft a short expert comment that answers the question, identifies its evidence and retains the qualification needed for accuracy.
Pitching
Preparing a concise media fact sheet
Create a media fact sheet that separates confirmed facts, limits and company views while giving journalists a route to check key claims.
Journalist Research
Preparing useful answers to likely follow-up questions
Prepare journalist answers from announcement claims, with direct records, accountable owners, clear limits and a rule for unknowns.
Pitching
Providing facts a journalist can independently verify
Match announcement claims to records journalists can inspect, and explain each record’s source, date and limits.
Pitching
Recording who received each pitch
Keep a precise PR pitch record of addresses used, pitch versions, send times, replies and failed sends.
Pitching
Removing unsupported market-leader claims
Test market-leader language against a defined comparison and replace unsupported rankings with verifiable announcement facts.
Pitching
Respecting a request not to receive further pitches
Act on a journalist's request to stop pitches by pausing sends, recording its scope and updating relevant outreach lists.
Pitching
Reviewing why journalists declined a story
Use stated reasons for a declined PR story to check evidence, audience fit and timing while keeping guesses separate from replies.
Pitching
Separating earned links from paid distribution
Classify earned editorial coverage and paid distribution, then record their links without overstating endorsement or search value.
Campaign Reviews
Tracking referred readers and useful enquiries
Review PR referral traffic and qualify enquiries while accounting for GA4 setup and attribution limits.
Pitching
Tracking replies without treating silence as consent
Classify journalist replies, keep unanswered pitches accurate and assess each follow-up as a new decision.
Pitching
Writing a digital PR pitch
Write a concise digital PR pitch with a clear story point, relevant reader angle, checkable evidence and a practical next step.
Pitching
Writing a follow-up that adds useful information
Decide when a PR pitch follow-up is justified and write a short update that adds verified information, a correction or requested material.