Journalist Research
Finding journalists who cover the actual topic
Use relevant bylines and current roles to find journalists whose reporting matches the specific subject of your story.
Section
Journalist Research
Journalist Research
Journalist and publication research
Check outlet fit, a journalist’s current remit, recent coverage and the contact route before deciding whether to pitch.
Journalist Research
Matching an expert to the question being asked
Choose a spokesperson by the exact question, their direct knowledge, evidence access, interests and availability.
Journalist Research
Preparing useful answers to likely follow-up questions
Prepare journalist answers from announcement claims, with direct records, accountable owners, clear limits and a rule for unknowns.