Media Angles
Checking whether a story fits the publication's audience
Assess a media angle against a publication’s readers, editorial formats and contributor rules before deciding whether to offer it.
Section
Media Angles
Media Angles
Choosing a story with genuine public or industry relevance
Test a proposed PR story against audience need, usefulness, timing and evidence before deciding whether to approach the media.
Media Angles
Choosing images with clear usage permission
Check who can authorise a PR image, what its licence permits and whether a journalist may publish the file before adding it to a media pack.
Media Angles
Comparing pitched angles with actual editorial interest
Compare pitch versions with recorded journalist questions, declines and coverage without treating silence as interest or rejection.
Media Angles
Coordinating spokesperson statements during an issue
Assign spokesperson roles, maintain a current fact brief and correct conflicting statements as an issue develops.
Media Angles
Distinguishing a real finding from a promotional claim
Separate a checkable observation from product praise, broad comparisons and unsupported conclusions before using it as a media angle.
Media Angles
Evaluating a link by editorial relevance
Check a digital PR link's surrounding passage, reader need, destination and publication route before calling it editorially relevant.
Media Angles
Expert commentary for journalists
Learn how to match an expert to a journalist’s question, prepare a verifiable comment and handle attribution without confusing fact and opinion.
Media Angles
Finding a credible media angle
Turn a relevant story idea into a checkable media angle by testing its reader benefit, evidence, timing, limits and publication fit.
Media Angles
Identifying what genuinely changed in a product announcement
Compare the product before and after a release, confirm access and timing, and describe the change a product announcement can support.
Media Angles
Labelling charts and photographs accurately
Write photo captions and chart labels that preserve dates, sources, units, context and the limits of what an image can show.
Media Angles
Measuring digital PR
Plan digital PR measurement across published coverage, audience response and useful enquiries without overstating what the evidence proves.