Pitching
Avoiding duplicate outreach to the same journalist
Prevent duplicate pitches with checks for known addresses, story angles, reservations and live conversations.
Section
Pitching
Pitching
Avoiding mandatory links in research participation rules
Write research participation rules that preserve accurate attribution without demanding backlinks or prescribed anchor text.
Pitching
Avoiding speculation in a public response
Identify unsupported claims about cause, scale and future outcomes, then state what is known and what remains open.
Pitching
Checking recent coverage before sending a pitch
Compare your proposed point with recent reporting to see what it adds, what evidence supports it and whether to send.
Pitching
Digital PR versus sponsored placement
Compare earned digital PR and sponsored placement by editorial control, booking terms, reader identification and reporting.
Pitching
Explaining the evidence behind a proposed story
Show the source, measure, group, period and limits behind a proposed PR story so a journalist can decide what to verify.
Pitching
Leading with the finding rather than company praise
Write a PR pitch opening that states the checkable finding, its limits and its relevance to readers before company background.
Pitching
PR image and document packs
Build a concise PR pack with relevant images, checkable facts, clear usage terms and a process for keeping files current.
Pitching
PR outreach operations
Set up a shared PR outreach workflow for pitch approval, send records, duplicate checks, replies and requests to stop contact.
Pitching
Preparing a concise evidence-backed comment
Draft a short expert comment that answers the question, identifies its evidence and retains the qualification needed for accuracy.
Pitching
Preparing a concise media fact sheet
Create a media fact sheet that separates confirmed facts, limits and company views while giving journalists a route to check key claims.
Pitching
Providing facts a journalist can independently verify
Match announcement claims to records journalists can inspect, and explain each record’s source, date and limits.
Pitching
Recording who received each pitch
Keep a precise PR pitch record of addresses used, pitch versions, send times, replies and failed sends.
Pitching
Removing unsupported market-leader claims
Test market-leader language against a defined comparison and replace unsupported rankings with verifiable announcement facts.
Pitching
Respecting a request not to receive further pitches
Act on a journalist's request to stop pitches by pausing sends, recording its scope and updating relevant outreach lists.
Pitching
Reviewing why journalists declined a story
Use stated reasons for a declined PR story to check evidence, audience fit and timing while keeping guesses separate from replies.
Pitching
Separating earned links from paid distribution
Classify earned editorial coverage and paid distribution, then record their links without overstating endorsement or search value.
Pitching
Tracking replies without treating silence as consent
Classify journalist replies, keep unanswered pitches accurate and assess each follow-up as a new decision.
Pitching
Writing a digital PR pitch
Write a concise digital PR pitch with a clear story point, relevant reader angle, checkable evidence and a practical next step.
Pitching
Writing a follow-up that adds useful information
Decide when a PR pitch follow-up is justified and write a short update that adds verified information, a correction or requested material.