Mention Monitoring
Brand mention monitoring
Set up a practical brand mention monitoring process, verify published items and decide when a factual response is needed.
Desk
Outreach Desk
Handles outreach routines, brand mention monitoring and issue response.
Mention Monitoring
Checking a quotation before approving attribution
Check a prepared expert quote for wording, factual accuracy, context and correct attribution while respecting the journalist’s editorial control.
Mention Monitoring
Checking whether a publication quoted a finding accurately
Compare a published finding with its source, including the group, period, denominator, attribution and context.
Campaign Reviews
Defining a PR outcome beyond counting mentions
Set a PR objective for a defined audience, then distinguish coverage outputs from audience responses, outcomes and broader impact.
Campaign Reviews
Digital PR campaign reviews
Review a digital PR campaign against its brief, outreach, editorial response, published coverage and observable audience response.
Mention Monitoring
Distinguishing meaningful coverage from scraped mentions
Inspect the live page, compare apparent copies and classify whether a brand mention adds editorial substance.
Mention Monitoring
Keeping a media contact list accurate
Maintain journalist roles, outlets, contact routes and verification dates so stale records are checked before outreach.
Mention Monitoring
Keeping downloadable press materials current
Assign owners and versions to press downloads, review them when facts change and correct earlier files that may still be circulating.
Mention Monitoring
Keeping paid sponsorship links correctly qualified
Specify and verify sponsored or nofollow treatment on paid publisher links, alongside clear reader-facing sponsorship identification.
Campaign Reviews
PR response and issue handling
A practical process for checking facts, assigning response owners, communicating uncertainty and correcting the public record during an issue.
Mention Monitoring
Preparing a factual response to a journalist's concern
How to answer a journalist's concern with checked facts, clear limits, an agreed deadline and a reliable follow-up.
Mention Monitoring
Recording the context of a brand mention
Keep a checkable mention record with the published passage, its context, source comparison and any action taken.
Mention Monitoring
Relevant coverage versus raw mention counts
Count digital PR items consistently and assess whether each conveyed a useful point to the intended audience.
Mention Monitoring
Requesting a factual correction without demanding favourable coverage
Identify the exact error, provide evidence and request a correction without seeking control over editorial judgement.