Original Research
Asking for a source link when original research is cited
Ask for a link to a cited study with a precise, reader-focused note while respecting the publication's editorial decision.
Desk
Research Desk
Works on original research, data-led assets and expert commentary for journalists.
Original Research
Checking whether the sample supports the headline
Audit a research headline against the analysed sample, measure, denominator and selection method before making a public claim.
Original Research
Correcting an error in a published company study
Trace a study error through its results, headline and distributed materials, then publish and notify a clear correction.
Original Research
Creating a table journalists can verify
A journalist should be able to read a table and reproduce the claim in the pitch. Provide the values, definitions and source context in a format that survives …
Original Research
Data-led PR assets
A data-led PR asset gives a journalist enough information to check a finding, describe it accurately and judge its limits. A striking chart without the underlying …
Original Research
Designing a research question before collecting data
Turn a broad research topic into an answerable question with a defined population, measure, output and claim boundary.
Original Research
Digital PR built on earned coverage
Plan earned digital PR around reader needs, checkable evidence, relevant outreach and a careful assessment of the coverage that appears.
Original Research
Digital PR for product and company news
Plan product and company announcements around a real change, checked claims, useful evidence and clear responses to journalists.
Original Research
Making source data usable without exposing private information
Source data helps journalists verify a finding, but a raw file may contain personal, commercial or third-party information that should not be released. Decide what …
Original Research
Measuring the useful life of a research asset
Review a PR research asset’s use, reader relevance and evidence currency to decide whether to maintain, update, archive or correct it.
Original Research
Original research for digital PR
Plan original research for digital PR, choose a suitable method, check what the sample supports and publish findings with their limits.
Original Research
Planning a follow-up study from genuine unanswered questions
Turn documented questions from a PR campaign into a follow-up research decision with a defined population, method and claim boundary.
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Original Research
Preparing a chart with a visible source and date
A chart should make one supported pattern easier to see. It must also tell a journalist what was measured, when, where and from which data version. Without those …
Original Research
Publishing limitations alongside research findings
Place the limits that change a research finding beside the claim, then give readers accessible method details and consistent short versions.
Original Research
Recording sample selection and exclusions
Document who could enter a study, how cases were selected, why records were excluded and which denominator supports each result.
Original Research
Separating expert knowledge from speculation
Learn to distinguish observations, evidence, interpretation and forecasts in expert commentary, and state the limits of each claim.
Original Research
Turning original business data into a useful finding
Find a defensible observation in business records by defining the population, measure, comparison and limits before writing a headline.
Original Research
Writing a methodology note for a public study: a guide
A methodology note tells a reader how a finding was produced and where its inference stops. It should be short enough to scan but complete enough that another …