Original Research
Asking for a source link when original research is cited
Ask for a link to a cited study with a precise, reader-focused note while respecting the publication's editorial decision.
Archive
October 2026
Pitching
Avoiding duplicate outreach to the same journalist
Prevent duplicate pitches with checks for known addresses, story angles, reservations and live conversations.
Pitching
Avoiding mandatory links in research participation rules
Write research participation rules that preserve accurate attribution without demanding backlinks or prescribed anchor text.
Pitching
Avoiding speculation in a public response
Identify unsupported claims about cause, scale and future outcomes, then state what is known and what remains open.
Mention Monitoring
Brand mention monitoring
Set up a practical brand mention monitoring process, verify published items and decide when a factual response is needed.
Mention Monitoring
Checking a quotation before approving attribution
Check a prepared expert quote for wording, factual accuracy, context and correct attribution while respecting the journalist’s editorial control.
Pitching
Checking recent coverage before sending a pitch
Compare your proposed point with recent reporting to see what it adds, what evidence supports it and whether to send.
Mention Monitoring
Checking whether a publication quoted a finding accurately
Compare a published finding with its source, including the group, period, denominator, attribution and context.
Media Angles
Checking whether a story fits the publication's audience
Assess a media angle against a publication’s readers, editorial formats and contributor rules before deciding whether to offer it.
Original Research
Checking whether the sample supports the headline
Audit a research headline against the analysed sample, measure, denominator and selection method before making a public claim.
Media Angles
Choosing a story with genuine public or industry relevance
Test a proposed PR story against audience need, usefulness, timing and evidence before deciding whether to approach the media.
Media Angles
Choosing images with clear usage permission
Check who can authorise a PR image, what its licence permits and whether a journalist may publish the file before adding it to a media pack.
Media Angles
Comparing pitched angles with actual editorial interest
Compare pitch versions with recorded journalist questions, declines and coverage without treating silence as interest or rejection.
Media Angles
Coordinating spokesperson statements during an issue
Assign spokesperson roles, maintain a current fact brief and correct conflicting statements as an issue develops.
Original Research
Correcting an error in a published company study
Trace a study error through its results, headline and distributed materials, then publish and notify a clear correction.
Original Research
Creating a table journalists can verify
A journalist should be able to read a table and reproduce the claim in the pitch. Provide the values, definitions and source context in a format that survives …
Original Research
Data-led PR assets
A data-led PR asset gives a journalist enough information to check a finding, describe it accurately and judge its limits. A striking chart without the underlying …
Campaign Reviews
Defining a PR outcome beyond counting mentions
Set a PR objective for a defined audience, then distinguish coverage outputs from audience responses, outcomes and broader impact.
Original Research
Designing a research question before collecting data
Turn a broad research topic into an answerable question with a defined population, measure, output and claim boundary.
Campaign Reviews
Digital PR and link quality
Assess digital PR links by publication route, reader relevance, destination and paid-link treatment, without treating link counts as proof of value.
Original Research
Digital PR built on earned coverage
Plan earned digital PR around reader needs, checkable evidence, relevant outreach and a careful assessment of the coverage that appears.
Campaign Reviews
Digital PR campaign reviews
Review a digital PR campaign against its brief, outreach, editorial response, published coverage and observable audience response.
Original Research
Digital PR for product and company news
Plan product and company announcements around a real change, checked claims, useful evidence and clear responses to journalists.
Pitching
Digital PR versus sponsored placement
Compare earned digital PR and sponsored placement by editorial control, booking terms, reader identification and reporting.
Media Angles
Distinguishing a real finding from a promotional claim
Separate a checkable observation from product praise, broad comparisons and unsupported conclusions before using it as a media angle.
Mention Monitoring
Distinguishing meaningful coverage from scraped mentions
Inspect the live page, compare apparent copies and classify whether a brand mention adds editorial substance.
Media Angles
Evaluating a link by editorial relevance
Check a digital PR link's surrounding passage, reader need, destination and publication route before calling it editorially relevant.
Media Angles
Expert commentary for journalists
Learn how to match an expert to a journalist’s question, prepare a verifiable comment and handle attribution without confusing fact and opinion.
Pitching
Explaining the evidence behind a proposed story
Show the source, measure, group, period and limits behind a proposed PR story so a journalist can decide what to verify.
Media Angles
Finding a credible media angle
Turn a relevant story idea into a checkable media angle by testing its reader benefit, evidence, timing, limits and publication fit.
Journalist Research
Finding journalists who cover the actual topic
Use relevant bylines and current roles to find journalists whose reporting matches the specific subject of your story.
Media Angles
Identifying what genuinely changed in a product announcement
Compare the product before and after a release, confirm access and timing, and describe the change a product announcement can support.
Journalist Research
Journalist and publication research
Check outlet fit, a journalist’s current remit, recent coverage and the contact route before deciding whether to pitch.
Mention Monitoring
Keeping a media contact list accurate
Maintain journalist roles, outlets, contact routes and verification dates so stale records are checked before outreach.
Mention Monitoring
Keeping downloadable press materials current
Assign owners and versions to press downloads, review them when facts change and correct earlier files that may still be circulating.
Mention Monitoring
Keeping paid sponsorship links correctly qualified
Specify and verify sponsored or nofollow treatment on paid publisher links, alongside clear reader-facing sponsorship identification.
Media Angles
Labelling charts and photographs accurately
Write photo captions and chart labels that preserve dates, sources, units, context and the limits of what an image can show.
Pitching
Leading with the finding rather than company praise
Write a PR pitch opening that states the checkable finding, its limits and its relevance to readers before company background.
Original Research
Making source data usable without exposing private information
Source data helps journalists verify a finding, but a raw file may contain personal, commercial or third-party information that should not be released. Decide what …
Journalist Research
Matching an expert to the question being asked
Choose a spokesperson by the exact question, their direct knowledge, evidence access, interests and availability.
Media Angles
Measuring digital PR
Plan digital PR measurement across published coverage, audience response and useful enquiries without overstating what the evidence proves.
Original Research
Measuring the useful life of a research asset
Review a PR research asset’s use, reader relevance and evidence currency to decide whether to maintain, update, archive or correct it.
Original Research
Original research for digital PR
Plan original research for digital PR, choose a suitable method, check what the sample supports and publish findings with their limits.
Original Research
Planning a follow-up study from genuine unanswered questions
Turn documented questions from a PR campaign into a follow-up research decision with a defined population, method and claim boundary.
Pitching
PR image and document packs
Build a concise PR pack with relevant images, checkable facts, clear usage terms and a process for keeping files current.
Pitching
PR outreach operations
Set up a shared PR outreach workflow for pitch approval, send records, duplicate checks, replies and requests to stop contact.
Campaign Reviews
PR response and issue handling
A practical process for checking facts, assigning response owners, communicating uncertainty and correcting the public record during an issue.
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Original Research
Preparing a chart with a visible source and date
A chart should make one supported pattern easier to see. It must also tell a journalist what was measured, when, where and from which data version. Without those …
Pitching
Preparing a concise evidence-backed comment
Draft a short expert comment that answers the question, identifies its evidence and retains the qualification needed for accuracy.
Pitching
Preparing a concise media fact sheet
Create a media fact sheet that separates confirmed facts, limits and company views while giving journalists a route to check key claims.
Mention Monitoring
Preparing a factual response to a journalist's concern
How to answer a journalist's concern with checked facts, clear limits, an agreed deadline and a reliable follow-up.
Journalist Research
Preparing useful answers to likely follow-up questions
Prepare journalist answers from announcement claims, with direct records, accountable owners, clear limits and a rule for unknowns.
Pitching
Providing facts a journalist can independently verify
Match announcement claims to records journalists can inspect, and explain each record’s source, date and limits.
Original Research
Publishing limitations alongside research findings
Place the limits that change a research finding beside the claim, then give readers accessible method details and consistent short versions.
Original Research
Recording sample selection and exclusions
Document who could enter a study, how cases were selected, why records were excluded and which denominator supports each result.
Mention Monitoring
Recording the context of a brand mention
Keep a checkable mention record with the published passage, its context, source comparison and any action taken.
Pitching
Recording who received each pitch
Keep a precise PR pitch record of addresses used, pitch versions, send times, replies and failed sends.
Mention Monitoring
Relevant coverage versus raw mention counts
Count digital PR items consistently and assess whether each conveyed a useful point to the intended audience.
Pitching
Removing unsupported market-leader claims
Test market-leader language against a defined comparison and replace unsupported rankings with verifiable announcement facts.
Mention Monitoring
Requesting a factual correction without demanding favourable coverage
Identify the exact error, provide evidence and request a correction without seeking control over editorial judgement.
Pitching
Respecting a request not to receive further pitches
Act on a journalist's request to stop pitches by pausing sends, recording its scope and updating relevant outreach lists.
Pitching
Reviewing why journalists declined a story
Use stated reasons for a declined PR story to check evidence, audience fit and timing while keeping guesses separate from replies.
Pitching
Separating earned links from paid distribution
Classify earned editorial coverage and paid distribution, then record their links without overstating endorsement or search value.
Original Research
Separating expert knowledge from speculation
Learn to distinguish observations, evidence, interpretation and forecasts in expert commentary, and state the limits of each claim.
Campaign Reviews
Tracking referred readers and useful enquiries
Review PR referral traffic and qualify enquiries while accounting for GA4 setup and attribution limits.
Pitching
Tracking replies without treating silence as consent
Classify journalist replies, keep unanswered pitches accurate and assess each follow-up as a new decision.
Original Research
Turning original business data into a useful finding
Find a defensible observation in business records by defining the population, measure, comparison and limits before writing a headline.
Pitching
Writing a digital PR pitch
Write a concise digital PR pitch with a clear story point, relevant reader angle, checkable evidence and a practical next step.
Pitching
Writing a follow-up that adds useful information
Decide when a PR pitch follow-up is justified and write a short update that adds verified information, a correction or requested material.
Original Research
Writing a methodology note for a public study: a guide
A methodology note tells a reader how a finding was produced and where its inference stops. It should be short enough to scan but complete enough that another …